The Biggest Marketing Mistakes Today
Some of us are old enough to remember when there were only three TV networks: NBC, ABC and CBS, and maybe one local TV station, AM dominated radio, newspapers and magazines were the most in-depth source for news.Your options for getting the news on TV were only at 6:00 PM or 11:00 PM.
Today, with the addition of satellite and cable, there are hundreds of TV stations. Many have news 24/7, hundreds of radio stations, with the addition of XM and Sirius and the Internet is always up-to-date so there is no need for newspapers and magazines.
On top of this extreme media competition, people have DVR’s and skip through the commercials!
That’s why the ROI has recently gotten so low. Companies are spending more in advertising than they’re making on the product!
Another problem today is technology products have many features and are complex, so educating customers with a 30 second TV spot or even a 60 second radio spot just isn’t enough time.
Another option is direct mail, but printing and postage are prohibitive, and most of your mail ends up in the trash. People just won’t take the time to look at it anymore because there are so many other things to do today.
So we have created an exciting and entertaining expo where buyers are coming to you with the mind set of learning about new products. The important point here is: these people are in the mood to listen to you.
At this show you can do a one-on-one demonstration and are able to take the time to educate your customers and answer their questions. They will tell their friends and that will be your best ROI!
Just imagine thousands of consumers passing your exhibit…taking pictures and making videos that end up on YouTube and Facebook!
There is no other consumer show that gives manufacturers this opportunity to exhibit new products directly to consumers and get their feedback about what they like and don’t like about the product. Also the consumer can tell the manufacturers their ideas for improving the product.
This is a great way to test new products before making large marketing investments.
This is an ideal one-on-one opportunity for start ups.
The best spaces go first so call 408-465-2300 today to reserve your booth.
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950 Emerald Bay Rd., Box 8530, South Lake Tahoe, CA 96158 USA
Office (408) 465-2300 ♦ Fax (408) 465-2700
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